It has been open for almost two months now and is owned by Gina and her boyfriend, Karl.
Gina is from Hong Kong originally but has been living in Ireland for ten years. She did fashion design in the Dun Laoghaire Arts School and it was always her dream to one day open her own shop.
“I don’t like mass produced things” says Gina.
Gina sources a lot of the pieces she stocks in Tokyo and Hong Kong, and also makes some jewellery herself.
She says that sometimes herself and Karl disagree on what to get, but they like the same things most of the time so it’s ok!
If they are ever unsure about a colour or design, they will ask people on Facebook for their opinion.
“We were really busy before Christmas but we expected it to be quiet in January and February”
Gina’s store is located in the basement and she thinks that sometimes people are afraid to go down because they don’t know what to expect.
“The girls who do come down love the stuff though,” she says.
By Laura Hogan
Location: 49 William Street South, Dublin 2
Times: Tue – Fri: 11am – 6pm, Sat: 11am- 7pm, Sun: 1pm – 6pm